Asking creatives, ‘what if?’

The Ideas Foundation is a charity dedicated to nurturing creative talent among inner city children. A new logo and brand mark, which abbreviates the charity to ‘IF’, was accompanied by a versatile campaign targeting both students and professionals. Questions revolve around ‘IF’ moments concerning young creatives, with messaging designed to encourage aspiring students and question the conscience of professionals.

Non-profit

Roles
Lead Designer & Art Director

Client
The Ideas Foundation